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Breckenridge, Colorado is a beautiful city that offers outdoor activities all year round. They are often thought of as a ski town, but they have events and festivals in Fall, Spring, and Summer as well. We wanted to focus on marketing the city as a tourist destination no matter the season. 

For this project, I designed on a fun new logo, marketing booklet, cleaner website, and other materials with design elements featuring the new branding.

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The Process

This design process started with research. I explored the changes in image we were going for, target market, and what makes Breckenridge special.

Once that was thought out, I created mood boards looking into different logos and brochures that we liked. We decided we wanted something with movement that featured some element of the outdoors.


Then I began to sketch out different styles for the logo and ideas for icons we could use. I played with different animals, outdoor activities, movement, and other nature elements.

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Digital Logo Drafts

We narrowed down from there and I began to digitize the ideas. I tinkered with several different versions and tried different elements to see what would work best.

Color Palette

We also started to look at color during this process. I wanted a color pallet that tied the outdoors into the brand. After a bit of searching, I found a perfect mountain sunset! It pulled in different shades of green and oranges. 

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When working with the brochure, my first goal was to use outdoor shots and really bring in those bright sunset colors. Once I got it layed out, I wanted to bring in those mountain angles to tie in with the mountain theme the logo uses. Eventually, I ended up with the mountain silhouettes. They were created with the outlines used to guide the bottom of the logo.


Of course for a vacation destination, you can't forget the merch! I created a few items of merchandise people can pick up at a local shop featuring the new branding.

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For the website, I had a similar thought process. I started with our angles and bright colors, then scaled back the colors and fine tuned icons. Eventually, I brought in the mountain silhouettes and added more pictures.

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