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Bold, blue H from the Home Office logo. The capital H has a triangle above it representing a roof and a rectangle in the bottom part of the capital H representing a door.

Home Office

Home Office is a office supply and office needs company for people who work from home. They work with companies and employees to get offices set up and running out of the employee's home.

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I worked on Branding Guidelines for them. I created a logo, color scheme, company font choices, and worked on their Brand Guidebook.

Home Office is in bold black lettering. Home is staggered stacked above Office with the M in Home above the O in Office. The H in Home has a triangle above it representing a roof and a rectangle in the bottom part of the capital H representing a door.
Bold, black H from the Home Office logo. The capital H has a triangle above it representing a roof and a rectangle in the bottom part of the capital H representing a door.
Home Office is in bold orange lettering. Home is staggered stacked above Office with the M in Home above the O in Office. The H in Home has a triangle above it representing a roof and a rectangle in the bottom part of the capital H representing a door.
Bold, orange H from the Home Office logo. The capital H has a triangle above it representing a roof and a rectangle in the bottom part of the capital H representing a door.
Home Office is in blod tan lettering. Home is staggered stacked above Office with the M in Home above the O in Office. The H in Home has a triangle above it representing a roof and a rectangle in the bottom part of the capital H representing a door.
Bold, tan H from the Home Office logo. The capital H has a triangle above it representing a roof and a rectangle in the bottom part of the capital H representing a door.
This is a picture of the printed stack of the Home Office Brand Guidelines booklets. It has a stack of booklets with an open booklet beside it. The booklet is open with the left side of the spread on top of the stack. It's open to the Colors spread. This spread is the title page for colors. It includes the title in gold with the background in blue on the left side. The right side includes a photo of a home office. There is a modern desk facing a blue wall with a grey high armed chair facing the desk at an angle. Behind the desk, there's a two bookshelves full of books and bowls. On the wall there's two abstract posters.

The Process

I started the design process with a creative brief about what came to be Home Office. We explored the background of the company, target market, competitors, what makes Home Office unique, and what benefits it provides.

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Once that was thought out, I created a word map and mood boards looking a different office supplies, signs, competitors in the market, color schemes, and text styles. This allowed us to see what we were working with and what styles would work for the brand.

Sketching

Then I began to sketch out different styles for the logo and ideas for icons we could use. The original name was Minus the Commute, but after playing with different logos and seeing what worked, the name was changed the name to Home Office.

Page of a sketchbook with different ideas of icons sketched on it
Page of a sketchbook with different ideas of icons sketched on it
Page of a sketchbook with different ideas of logos sketched on it
Page of a sketchbook with different ideas of logos sketched on it

Digitizing the Logo

Once I got an idea of the styles and logo types to focus on, I digitized and worked on the logo. I tinkered with several different versions, worked with different angles of the house roof, added a door, adjusted the layout of different elements, and fine tuned the font to come up with the final design.

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Home Office is in bold black lettering. Home is staggered stacked above Office with the M in Home above the O in Office. The H in Home has a triangle above it representing a roof and a rectangle in the bottom part of the capital H representing a door.
Bold, black H from the Home Office logo. The capital H has a triangle above it representing a roof and a rectangle in the bottom part of the capital H representing a door.
Home Office is in bold orange lettering. Home is staggered stacked above Office with the M in Home above the O in Office. The H in Home has a triangle above it representing a roof and a rectangle in the bottom part of the capital H representing a door.
Bold, orange H from the Home Office logo. The capital H has a triangle above it representing a roof and a rectangle in the bottom part of the capital H representing a door.
Home Office is in bold tan lettering. Home is staggered stacked above Office with the M in Home above the O in Office. The H in Home has a triangle above it representing a roof and a rectangle in the bottom part of the capital H representing a door.
Bold, tan H from the Home Office logo. The capital H has a triangle above it representing a roof and a rectangle in the bottom part of the capital H representing a door.

Design Elements

From there, we started looking at how to use the brand the different design elements in the logo. We wanted to incorporate the triangle over the H in various ways to make everything feel cohesive.

Photo includes a store work station. There's a counter with branding behind it and in the front of it. It has the Home Office Logo on the back wall, the Home Office watermark on the front of a counter and next to it, Customer Service.
This photo includes a sign for the Paper Products that looks like it would be up hanging over the shelves where products would be. Paper Products is in blue with the Home Office triangle above it. In small font underneath, it includes Card Stock, Colored Paper, Copy Paper, Envelopes, Notepads, Stationary. The background of the sign in white.

Pattern

When working on the Brand Guideline booklet, I wanted to push the triangle even more. I created a pattern using the triangle design element and the color scheme to go into the Brand book. This was a pattern that could be used in other marketing material as needed.

This spread has a fun, colorful pattern made from the Home Office Logo triangles. The pattern has a blue background with repeating triangles over it. On top of the middle row of triangles, it says "Working from home, comfortably"

What Worked...and Didn't

I evaluated different ways to use the brand and found some things that would work, and things that wouldn't. 

This spread goes over the different colors with in the Home Office Palette. They are shown off in the Home Office Triangle, like show cased in the logo. The main two colors have larger triangles on the left side of the spread and are Office Blue and Office Tan. The other colors have small triangles on the right side and are Orange, Light Blue, and Gray. All colors have hex numbers underneath.

Brand Examples

Overall, it turned out to be a fun logo that really helped push the brand forward and beautiful Brand Guideline booklet.

This spread is a title page for Branding Examples. It includes the title in gold with the background in blue on the left side. On the right side, it includes a sign for the restroom that looks like it would be up high sticking out of a wall. Restrooms is in blue with the Home Office triangle above it. It has restroom stick figures underneath made from the triangles for the bodies. The handicap one had triangles in the wheel of the wheelchair. The background of the sign in white.
This spread has a young adult female infront of a bookshelf. We can see her from mid arms to the top of her forehead. Books are colorful in the background. She is wearing light blue polo shirt with the Home Office Watermark on the left side of the polo shirts.
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